Do you want the information about your company to reach specific people? Don't want to spend money on advertising that doesn't bring results? You're in the right place! Professional BTL marketing will ensure that and much more. As an advertising agency, we offer precise and direct marketing actions aimed at a well-defined group of recipients, which will provide your company with effective promotion and real profit. Brand Garden specializes in the pharmaceutical industry, but we also have a wide range of collaborations in our portfolio, including with brands in the real estate and FMCG markets. We invite everyone who wants their brand to take root in the customer's awareness to our "garden."
BTL – what is it?
The acronym BTL stands for "below the line." This term was created in the 1950s and referred to settlements related to marketing activities. These were activities that did not bring profits to the agency, meaning they were "below the line." At that time, it encompassed everything that was not associated with media advertising. The rules of settlements have changed, but the concept remains. Today, BTL advertising refers to any marketing activities outside of mass media, which in turn belong to ATL advertising.
BTL – advertising that hits the target directly
BTL advertising aims to reach a specific audience. A very specific one – the better targeted it is, the more effective it becomes. Years of experience have taught us that targeting advertising to a specific client brings excellent results. Ensuring your company reaps abundant rewards from our work is the main goal of "Below The Line" (BTL). Our advertising agency, to achieve this, focuses on direct communication between your brand and its audience.
The BTL strategy we implement is a result of our knowledge about marketing and your familiarity with the industry and customers. Therefore, we start our work with a meticulous brief. Knowing what you want to advertise, for whom the message is intended, and what effect you wish to achieve through BTL actions, we will create for you precise BTL marketing that will directly reach the client. At Brand Garden, we are not afraid of any topic and guarantee success for both large companies and local businesses.
BTL – materials that will ensure your success
So how do BTL campaigns reach your clients? There are numerous options – from simple leaflets to unconventional visualizations. The BTL materials we use in our campaigns are individually tailored to your needs and expectations as well as what you want to convey to potential clients. To this end, our BTL strategy combines traditional forms of advertising with modern BTL media. You may ask, what exactly?
In traditional form, the BTL materials we use include catalogs, brochures, billboards, posters, leaflets, etc. Their purpose is to stimulate sales through direct contact with the client. Therefore, when preparing BTL campaigns, we pay attention to the places where your advertisement will be and choose the type of material that will achieve the highest effectiveness there.
What would modern advertising be without the use of available technologies? Brand Garden is not only a creative but also a modern advertising agency. Therefore, the BTL marketing we prepare for you will also cover this area. The BTL media we use include online banners, mobile marketing, short spots, and mailing. And because the technological sphere is constantly developing, we are continuously discovering new communication channels that will bring your offer to additional clients.
Brand Garden – BTL action
BTL advertising designed at Brand Garden is a beneficial decision for your company. Why? Because entering our "garden" ensures:
recognition – creative forms and techniques used will not allow anyone to pass by your advertisement indifferently;
attention – a meticulously executed graphic design and slogans tailored to the product will engage everyone;
growth – the BTL materials used provide opportunities to break established patterns;
profit – a well-defined target group and a precisely executed strategy will allow you to reach specific clients, thereby achieving actual profit.
Don't wait! Visit Brand Garden and let your brand flourish.
