Medical and pharmaceutical marketing

#Pharma

#Medicine

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Medical and pharmaceutical marketing

Are you looking for an experienced pharmaceutical or medical marketing agency with a fresh approach?

Taking care of beauty and proper skincare has almost become a ritual, and the cosmetics market is growing at an alarming rate.

Taking care of beauty and proper skincare has become almost a ritual,
and the cosmetics market is growing at an alarming rate

At Brand Garden, we have been helping medical sector brands grow for 15 years. Promotion of RX/OTC medicines, dietary supplements, as well as medical services, facilities, devices, and equipment — that’s definitely our specialty!

Medical marketing

Medical marketing

Medical marketing

Pharmaceutical and pharmacy marketing

Pharmaceutical and pharmacy marketing

Pharmaceutical and pharmacy marketing

Marketing in the pharmaceutical market that makes brand awareness grow!

Taking care of beauty and proper skincare has almost become a ritual, and the cosmetics market is growing at an alarming rate.

Thanks to our in-depth knowledge of the specifics of medical and pharmaceutical marketing, we are able to deliver strategies and projects that are not only creative but also tailored to the needs of the medical market and in compliance with applicable regulations.

We offer

We offer

Communication Strategy for Pharmaceutical Companies – marketing for pharmaceutical corporations

and drug manufacturers

Communication strategies for pharmaceutical companies – marketing for pharmaceutical corporations

and drug manufacturers

Marketing of medicinal products – promotion of RX and OTC drugs, medical devices, dietary supplements

Marketing of medicinal products – promotion of RX and OTC medications, medical devices, dietary supplements

Marketing of medicinal products – promotion of RX and OTC drugs, medical devices, dietary supplements

Marketing of medical services - promotion of medical facilities, dietary supplements

Brand strategies and consistent communication concepts for doctors, pharmacists, and patients

Pharmacy Marketing - effective promotion in pharmacies (POS, brand reminders)

Creation and branding - development of Key Visuals (KV) and their implementation in promotional materials

Digital marketing – display campaigns, social media, rich media, Google Ads, content marketing

Websites - design and development of websites and landing pages

Logo design and packaging branding (product renders and 3D visualizations)

Creative event framing – cycles and conferences – from the script to the implementation

ATL marketing – advertisements in the press, video spots, and radio advertisements

outdoor and indoor advertising – advertising billboards, shop windows, roll-ups, advertisements in MPK, conference booths

We are fully aware of the challenges, limitations, and opportunities that pharmaceutical product marketing entails.

We would be happy to advise solutions that – according to our knowledge and many years of experience – will work in the demanding world of pharmacy and medical marketing.

We are fully aware of the challenges, limitations, and opportunities that pharmaceutical product marketing entails.

We would be happy to advise solutions that – according to our knowledge and many years of experience – will work in the demanding world of pharmacy and medical marketing.

We will ensure that your brand's communication flourishes against the competition, delivering a noticeable increase in sales results.

We will ensure that your brand's communication flourishes against the competition, delivering a noticeable increase in sales results.

Communication to doctors – creatively and in accordance with the law

In the digital age, effective communication of pharmaceutical companies with doctors requires the use of omnichannel strategies that combine traditional methods with modern solutions. As a pharmaceutical marketing agency, we know how to design communication for various touchpoints to strengthen your brand's presence in doctors' awareness.

The beauty industry also plays an important role in society, influencing things like: image and self-confidence, helping people feel more confident and better in their own skin. It is an area that shapes our culture and trends in fashion, and even lifestyle, every day! Understanding these aspects is very important for effective cosmetic marketing and building a strong position in the beauty industry.

Creating a unique brand identity is extremely important for standing out from the competition.

The beauty industry also plays an important role in society, influencing among other things: image and self-confidence, helping people feel more confident and better in their skin. It is a field that shapes our culture and fashion trends, and even lifestyle every day! Understanding these aspects is very important for effective cosmetic marketing and building a strong position in the beauty industry.

Creating a unique brand identity is extremely important for standing out from the competition.

✽ communication to specialists (including newsletters, MMS campaigns, Direct Mail, E-mailing)

✽ communication to specialist doctors (including newsletters, MMS campaigns, Direct Mailing,
E-mailing)

✽ iPad presentations and CLM presentations (Closed-loop marketing) for pharmaceutical representatives

✽ promotional materials supporting pharmaceutical representatives during visits (leaflets, brochures, brand reminders)

✽ conference and webinar online frames (concept, branding, invitations, agendas, advertising panels, gadgets, etc.)

✽ marketing campaigns in collaboration with industry portals - medical and pharmaceutical

✽ marketing campaigns in collaboration with industry portals - medical and pharmaceutical

✽ educational materials for the office - directed at doctors and/or their patients

Starting from traditional visits by medical representatives, for whom we create professional promotional materials, through regular newsletters and precisely targeted emailing, to advanced campaigns on industry portals and at conferences. All these activities are designed not only to inform and educate doctors about the latest products or research but also to build lasting and valuable relationships.

The beauty industry also plays an essential role in society, influencing, among other things: image and self-confidence, helping people feel more confident and better in their skin. It is an area that shapes our culture and trends in fashion, and even lifestyle, every day! Understanding these aspects is crucial for effective cosmetic marketing and building a strong position in the beauty industry.

Creating a unique brand identity is extremely important for standing out against the competition.

The beauty industry also plays a significant role in society, influencing aspects such as: image and self-confidence, helping people feel more confident and better in their own skin. It is an area that shapes our culture and fashion trends, and even lifestyle every day! Understanding these aspects is very important for effective cosmetic marketing and building a strong position in the beauty industry.

Creating a unique brand identity is extremely important for standing out from the competition.

A key aspect here is adherence to strict legal regulations regarding pharmaceutical advertising, ensuring that all communications are not only creative but also ethical and compliant with current standards.

The beauty industry also plays an essential role in society, influencing, among other things, image and self-confidence, helping people feel more confident and better in their own skin. It is a field that shapes our culture and trends in fashion, and even lifestyle, every day! Understanding these aspects is very important for effective cosmetic marketing and building a strong position in the beauty industry.

Creating a unique brand identity is extremely important for standing out from the competition.

The beauty industry also plays an important role in society, influencing among others: image and self-confidence, helping people feel more confident and better in their own skin. It is a field that shapes our culture and fashion trends, and even lifestyle every day! Understanding these aspects is very important for effective cosmetic marketing and building a strong position in the beauty industry.

Creating a unique brand identity is extremely important for standing out from the competition.

Communication with the patient and health education in medical marketing

Caring for beauty and proper skincare has become almost a ritual, and the cosmetics market is growing at an alarming rate.

Caring for beauty and proper skincare has become almost a ritual,
and the cosmetics market is growing at an alarming rate

We create effective medical communication that connects health education with precise targeting of target groups. Our efforts begin with an in-depth analysis of patient needs, researching competitors, and creating detailed personas.

Based on this, we design comprehensive communication strategies that we implement through diverse channels and formats. We combine a strategic approach with creativity, creating engaging and memorable educational, health, and product campaigns.

Managing profiles and social media campaigns (Facebook, Instagram, TikTok, Youtube)

Engaging educational and social campaigns promoting healthy habits and recommended prevention

Engaging educational and social campaigns promoting healthy habits and recommended prevention

Engaging educational and social campaigns promoting healthy habits and recommended prevention

Educational materials for offices and clinics (leaflets, posters, screens, etc.)

Product campaigns online and offline

Video spots, animations, and multimedia materials (concept, script, and production)

Creative consumer activations, contests, and promotions engaging audiences

Promotion in pharmacies – online and offline

Promotion in pharmacies – online and offline

Pharmacy advertising standards are nothing new to us. As a pharmaceutical marketing agency, we offer our clients pharmacy marketing solutions that support product sales in both brick-and-mortar and online pharmacies.

Depending on the campaign goals and message, the form of advertising in the pharmacy can take various forms:

  • creative POS materials (point of sale) – on the counter (dispensers, stands), on the shelf (wobblers, shelf stoppers), or on the floor (displays, A-frames, roll-ups, stickers)

  • educational materials for pharmacists and patients - leaflets, posters, and brochures.

  • campaigns in online pharmacies - digital formats in online pharmacies.

  • campaigns on training services and portals intended for pharmacists (including KAMSOFT, MGR.FARM).

When designing advertising in a pharmacy that complies with pharmaceutical law, we distinguish messages directed to the patient and to the pharmacist.

Regardless of the platform, we always ensure that our clients' advertising stands out from the communication noise and captures the attention of the target audience.

Case study

Supplements

Brand launch

Myrkl

Pharmaceutical market

Application

Medme

Fanpage

Hero

Esoxx One

Case study

Supplements

Brand launch

Myrkl

Pharmaceutical market

Application

Medme

Fanpage

Hero

Esoxx One

Case study

Supplements

Brand launch

Myrkl

Pharmaceutical market

Application

Medme

Fanpage

Hero

Esoxx One

Choose an experienced partner in medical marketing

Are you looking for expert support in medical or pharmaceutical marketing? Contact us to discover how Brand Garden can help your brand thrive. We’ll guide you in selecting the most effective marketing strategies, customized to your company’s needs and budget.

Why Brand Garden?

  • 15 years of experience in pharmaceutical marketing

  • Creative marketing solutions tailored to the specifics of the medical market

  • Knowledge of legal regulations and industry requirements

  • Comprehensive service – from strategy to execution

  • Effective reach to doctors, pharmacists, and patients

  • Experienced team of healthcare marketing specialists

Seeds of Knowledge

#Radio

Jan 2, 2025

Radio advertising – campaigns, spots, scripts

#SMS

Dec 18, 2024

MMS campaigns

#Interaction

Animations

#Video

Nov 20, 2024

Rich Media Advertising – an effective way to increase engagement and interaction numbers