Do you want to make your mark in the market, introduce innovation, or perhaps plan to refresh your image in the minds of consumers? You will absolutely need the right visual identity for your brand. It is a fundamental tool in shaping the image of a brand, company, or product in the market, on which your success or disappearance in the crowd depends. A company's visual identity is simply a necessity! You certainly know companies whose logo, color scheme, or slogan you can name at midnight. Such effects are brought by professional creation of visual identity. At Brand Garden, we will help you achieve that level.
Company Visual Identity – How It Helps in Business?
Company visual identity is the totality of symbols and behaviors used by the company. Its purpose is to create a coherent brand image in the market and to differentiate it from the competition. The design of visual identity should consider every possible experience that the customer will have with it. A well-developed visual identity for a company must fulfill 3 basic functions:
navigate and distinguish – a clear and professional brand image helps the customer make a choice among the multitude of options;
create engagement – appropriately selected symbols, signs, communication language, and other elements that evoke the right associations allow the recipient to identify with your brand;
build trust – visual identity for a company is a reflection of its reputation. The customer trusts the quality of services provided and ensures that they made a good decision.
We design visual identities for companies in such a way that they fulfill all the above functions. Our goal is to provide your company with an image that will make the recipient know that it is you they were looking for.
Creating Visual Identity – What Does It Involve?
The design of visual identity begins with understanding the company, its history, mission, values, and competitive advantage. This helps highlight the strong features of your business and the overall persona you want to present to potential customers. It will also aid in defining the target group that the company's visual identity is meant to reach. It is well known that every business relies on communication between the entrepreneur and the recipient. Let's be honest – often it is not just about the product or service itself, but about the whole company. A professionally designed visual identity for a company should be thought out in such a way as to also impact investors or potential partners.
The visual identity of the product, service, brand, or the company in general has the same goal – to evoke trust and to be memorable, thus helping to grow your business. Therefore, creating a visual identity must respond to the preferences and needs of the recipient. This will make the choice of the product or collaboration with the company a natural one for them and bring you real profit. Designing visual identity for companies must fulfill one more extremely important condition – the consistency of all elements. Logo, color scheme, font, communication language, and all kinds of graphics should be clearly defined. They will appear in all promotional materials, on company stationery, packaging, trade show stands, and of course, on the Internet. The visual identity of the brand created in Brand Garden, based on these principles, will ensure a coherent and original narrative in which the recipient will want to participate.
Visual Identity for the Company – What is Its Price?
You may be wondering about the price and how much professional visual identity costs. Unfortunately, there is no clear answer, as there is no universal pricing list for creative activities. Each project is different and requires different actions.
As a creative agency, Brand Garden treats each client individually. The design of visual identity, and thus its price, largely depends on the business context and the approach to implementation. These factors influence the size of the investment. Visual identity for a product or company in a highly competitive sector requires a more meticulous strategy. This means that for your offer to actually stand out in the market, more actions must be taken. Hence, the price may be higher. On the other hand, you need to think about what results you expect. The pricing depends on your needs. Therefore, when defining the budget for identity, consider whether the size of the investment is justified regarding potential benefits. This way, we will tailor the creation of visual identity specifically to your capabilities and expectations. We have plenty of ideas, so we will definitely create something unique for you in every situation.
Take a look into our garden and let the visual identity of your brand permanently root you in the consciousness of your audience.
