Label and packaging design is one of the most creative tasks that an advertising agency has to perform, as appearance has a fundamental impact on a customer's purchasing decision. To grab the attention of a potential buyer, the graphic design of the packaging and label should have something unique about it, ensuring it immediately catches the eye and outshines the competition. Just take a look at our portfolio to see that designing product labels is something we can be proud of.
Brand Garden has been operating in the market as an advertising agency for over a decade. Packaging, labels, and everything related to them have been an inseparable part of our activities since then. Over the years, we have had the opportunity to participate in various kinds of projects. We have realized graphic design of packaging for food products, cosmetics, and many others. The industry or the nature of the commission has never been an obstacle for us, as we are versatile. However, we also treat label and packaging design individually, giving them a unique style that evokes a "WOW" effect in the buyer.
Packaging and labels that will distinguish your product from others
Designing product packaging involves combining different elements into a harmonious whole. Graphics, content, and symbols must complement each other and visually interact. Although such label and packaging design can be challenging, for us it is nothing difficult! We can perfectly match the color scheme, material, fonts, as well as their size and dimensions to the project, which makes it immediately eye-catching to potential buyers – even when hundreds of other products are on the shelf.
As an advertising agency, we approach packaging design with due diligence. The design of product labels always starts with a conversation with the client and presenting them with a preliminary concept. Next, we move on to creating sketches, based on which further actions are recommended. The proper design of labels and packaging occurs when we find the golden mean between our proposals and the client's expectations. At that time, we select content, graphics, fonts, and colors to best present the product.
Label and packaging design – perfect matching
Even at an early stage of work, many people ask how much label and packaging design costs. The pricing of our services is set individually, based on the nature of the project and the scope of work being performed. Only after discussing all the details of collaboration can we estimate the cost of graphic design for packaging. Often, as part of the commission, we offer additional marketing services, e.g., branding, promotional campaigns, which are worth taking advantage of to achieve even better results when launching a product to the market.
Packaging and label design undoubtedly brings many benefits. Among them, we should mention increased interest in the product and higher sales. In our agency, we create projects that, by evoking positive emotions in the customer, encourage them to make a purchase. Let’s add to this unique patterns, catchy slogans, clear information, and graphic design consistent with the brand's visual identity, and we have product packaging design that not only looks good but, most importantly, sells.
Packaging and label design also serves a branding function. Products are indeed carriers of information about the company. This means that their appearance directly affects its recognizability. When our task as a marketing agency is to engage in graphic design for packaging and labels, we always strive to create an execution that perfectly reflects the brand's philosophy. This way, the client gains an additional promotional channel in the form of their products, which is especially applicable in the design of packaging for private label products.
Brand Garden Agency – with our help, you will build a lasting relationship with your customer
Our advertising agency treats packaging design for companies as a significant element of marketing actions. While carrying out orders, we use a technique employed to build a relationship between the customer and the producer, known as the "halo effect." This concerns designing packaging and labels for products that, through friendly graphic design and clear messages, will evoke positive associations with the brand in potential buyers.
Are you interested in graphic design of product labels by Brand Garden agency? We will gladly provide you with detailed information in person. Write or call us, and we will set a date for a meeting at our office in Wrocław, and over a cup of coffee or tea, we will discuss your needs. After establishing the nature of the project and the scope of work to be performed, we will estimate how much label design will cost. Pricing for each project is determined individually, depending on these exact factors.
We offer graphic design of packaging and labels that will help you sell more!
