Fanpage
Hero
Esoxx One
Aga Zgaga, as a brand hero, happily shares her knowledge about a healthy lifestyle. Her distinctive drawing style, light dose of humor, and knowledge create a successful recipe for an engaged community around the product.
Task
Increasing the recognition of the medical product for heartburn and reflux - Esoxx One®
Acquiring new customers and educating consumers about gastrointestinal problems
Our actions
Development of a communication strategy
Visual identity in social media (Facebook + Instagram)
Brand introduction in social media
Social media management and moderation
Meta ads advertising campaigns
Organizing holiday charity collections
Establishing cooperation with a clinical dietitian
Graphic materials targeted at pharmacists
Workflow
We analyzed the target group – their lifestyle, needs, and motivations. We wanted to differentiate the brand from others, which is why we created the character of Aga Zgaga, who shares her experiences and knowledge about reflux and heartburn with the audience. When creating the brand hero, we made sure she was close to both the brand's values and the target group.
We recommended the course of the campaign on selected platforms (Facebook and Instagram). We planned a long-term presence on social media and developed a schedule of activities.
The combination of education and humor
We educate consumers about reflux and heartburn. We present, among other things, products that are recommended and not recommended for reflux, simple and healthy recipes, and we also debunk popular myths about heartburn. In all of this, we prioritize reliable sources – all texts posted on the profile are verified by specialists. In cooperation with a clinical dietitian, we present quick and healthy meal proposals.
We introduced Esoxx One into the digital world. The campaign achieved the expected sales results. We proved that education related to medical topics does not have to be boring.
