Dermocosmetics
Social Media
Cerko
The aim was to refresh the brand's image and reposition it as a specialist and trusted source for people with demanding skin issues, including atopic dermatitis, psoriasis, sensitive skin, and dry skin.
Task
Increasing Awareness of Cerko's Products
Consumer Education and Product Cataloging Based on Skin Needs
Our actions
Communication Strategy Development
Brand Positioning of Cerkopil and Cerkoderm
Rebranding of Both Brands
Web Development + Content www
Rendering Packshots
Brand Introduction on Social Media in Collaboration with RSM
Social Media Visual Identity (Facebook & Instagram)
Brand introduction in social media in collaboration with RSM
Workflow
We analyzed the brand's current communication and that of its main competitors, who are active in the digital space. We accessed reports and studies related to health trends and data on what consumers focus on when choosing their dermocosmetic. We defined three target groups - analyzing their expectations, needs, and motivations, we created personas. Then, we defined the brand values and developed a comprehensive communication strategy and content for the Cerko brand.
We refreshed and adapted the aesthetics to a modern audience, taking into account the medical character of both brands.
Creation and branding
We have added lightness and freshness to the visual identity of the Cerkopill and Cerkoderm lines. We organized the visual system to easily distinguish between individual indications. The new image meets the expectations of consumers and aligns with the latest trends. The delicate color palette of the Cerkopil line perfectly harmonizes with the gentle action of products designed for sensitive and atopic skin. The Cerkoderm line is characterized by vibrant colors to highlight the intense moisturizing power.
