Pharmaceutical market
Application
Medme
We put ourselves in the users’ shoes, uncovered key pain points, and launched a dual-track communication strategy to effectively address them.
Task
Leading comprehensive marketing communication
Increasing awareness of the application among pharmacists and patients
Our actions
Communication strategy
Preparation of KV for pharmacists and patients
Consistent communication and materials aimed at pharmacists and pharmacies: newsletters, leaflets, brochures, POS materials
Consistent communication to patients tailored across various channels: social media, Google Ads, emails, billboards, posters, flyers.
Synchronization of actions
We're working in parallel on two levels: convincing pharmacists to support Medme Moja Apteka, and encouraging patients to download the app that streamlines their path to purchase at the pharmacy.
We've created extensive educational materials for pharmacists and provided pharmacies with effective POS tools. We’re actively involved in shaping conversations on how to educate and motivate pharmacists to use a solution that simplifies order management for their patients.
Dividing app users into distinct target groups enabled us to customize our messaging, resulting in more personalized and thus more appealing communication.
Constant contact
With these kinds of projects, we know well how important active support is. That's why we engage at every stage and respond quickly to the client's needs.
