Finance & Accounting
Start-up
Bizky
Artificial intelligence will not take our jobs - we can communicate! Revolutionary tools are new opportunities that create projects like this one.
Task
Increasing awareness among freelancers about the new Bizky platform
Developing a cohesive B2C and B2B communication strategy
Our actions
B2C communication strategy
Elaboration of claims and KV for individual personnel
Creating graphics using AI
Visual identity in social media (Facebook + Instagram)
Workflow
The meeting with the client turned into a need for change and refreshing the existing communication. The first stage involved developing a creative approach aimed at freelancers. This time we focused on collaboration with artificial intelligence and attempted to master the art of generating graphics... with success!
Image generated by AI
We emerged from this with a shield! Our idea was to generate medieval, unconventional characters alongside modern technology. This way, we demonstrated that a "new era for freelancers" is coming – a new way of billing and accounting without the need to establish one's own business.
The intention was that each generated character was tailored to the appropriate target group. Such a personalized message turned out to be a hit.
The campaign is ongoing
Innovative tools have opened up new ways for us to surprise with our creativity. The campaign is still ongoing, and we are already thinking about a cohesive communication aimed at B2B. Things will be happening!
