Creating a key visual - developing graphic elements of brand identity

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Creating Key Visual

One glance is enough to recognize the brand. The effect is created by Key Visual – what is it?

The key visual (KV) is the graphic theme of a brand or campaign, the foundation of visual identity. If your work raises the question: What is a Key Visual? - we hasten to provide a simple, though seemingly complicated, answer, because it is not just about "pretty graphics," but a cohesive system of symbols, colors, composition, and emotions.

Example? Every day, in the city or on the Internet, you see images that you immediately associate with a specific brand – like the yellow arches of McDonald's or the red of Coca-Cola. Even without the logo, you know who it is about. This is the power of the Key Visual – the "visual key" that makes the brand recognizable at first glance.

Why is a Key Visual essential for a brand?

In a world full of messages, brands are constantly competing for attention. A consistent KV, or key visual, organizes the message, strengthens identity, and provides a solid foundation for every campaign – in simple terms, it helps the brand to be noticed at a glance.

We work for various sectors – from the development sector, the pharmaceutical industry, to innovative startups. This allows us to create Key Visuals that work well in both more traditional campaigns and in dynamic, modern projects tailored to the needs of demanding audiences.

In a world where you have only fractions of a second to capture a user's attention, creativity becomes the seed of success. As an experienced social media advertising agency, we combine strategic approach, creativity
and analytics to ensure that social media actions yield real results – increased reach, engagement
and sales.

Offer

Offer

We’ll develop a cohesive and unique visual concept that grows from your brand’s values. Every idea “sprouts” from strategy, ensuring your communication is natural, thoughtful, and effective.

We will develop a coherent and unique visual concept that grows from the values of your brand. Every idea "germinates" in strategy so that communication is natural, thoughtful, and effective.

We define the visual identity system for your brand – the selection of colors, typography, iconography, and symbolism based on values, target audience, and communication goal. It is at this stage that the key visual design is created.

graphic design
and animation for social media needs: we create visual materials and brand identity for SoMe

We define the system of visual identity for your brand – the selection of colors, typography, iconography, and symbolism based on values, target group, and communication goals. It is at this stage that the key visual design is created.

We create graphics, illustrations, and all the elements of the visual key that attract attention and build emotions. We ensure that every detail harmonizes with the brand image and creates a coherent picture.

We create graphics, illustrations, and all the elements of the visual key that attract attention and build emotions. We ensure that every detail harmonizes with the brand image and creates a coherent picture.

Every brand has its story. We help tell it by designing a visual narrative that engages your audience, builds an emotional connection, and makes your brand unforgettable.

copywriting and storytelling: we create engaging content that strengthens the audience's relationship
with the brand and builds a unique brand image on social media

Every brand has its story. We help tell it by designing a visual narrative that engages your audience, builds an emotional connection, and makes your brand unforgettable.

Your Key Visual is tailored to all communication channels – from billboards, posters, and printed materials to social media, websites, and product packaging.

Your Key Visual is tailored to all communication channels – from billboards, posters, and printed materials to social media, websites, and product packaging.

We are developing Key Visual in motion – animations, GIFs, short videos that bring life to online communication and increase audience engagement.

We are developing Key Visual in motion – animations, GIFs, short videos that bring life to online communication and increase audience engagement.

We create a spacious and easily transferable KV concept for various marketing activities – contests, events, online and offline campaigns.

We create a spacious and easily transferable KV concept for various marketing activities – contests, events, online and offline campaigns.

The Key Visual is not static – it grows along with your brand. We can develop it over time, adding new variants, adapting it to new products or trends.

The Key Visual is not static – it grows along with your brand. We can develop it over time, adding new variants, adapting it to new products or trends.

We test and optimize – this is how we check how the Key Visual works in practice. Based on this, we make adjustments to ensure the communication is as effective as possible.

We test and optimize – this is how we check how the Key Visual works in practice. Based on this, we make adjustments to ensure the communication is as effective as possible.

Any questions?

Let's talk about your project,
and together we'll find solutions that will help you develop your brand.

Which agency should you choose to create your brand's key visual? Choose one that not only designs but also builds your image.

At Brandgarden, we know that an effective Key Visual is more than just a pretty graphic. We care about thoroughly understanding your brand and its values, so that every visual decision supports your image. Our designs are consistent and flexible – they work across all platforms, from printed materials to online campaigns.

In our portfolio, we have creative projects that deliver real results and increase brand recognition. Most importantly, our process does not stop at the graphics that reflect the key visual – we build a lasting bond between your brand and its audience, so that every touchpoint enhances its strength and authenticity.

The creative KV is a force, and creativity matters.

The ingenious KV is strength,
and creativity matters

For the RX drug, present on the market for a long time, we received the task of refreshing its image. We opted for a bold Key Visual that not only modernized the brand's communication but also restored pride and motivation to medical representatives. The result? In the first half of 2025, sales increased by over 12% compared to the first half of 2024, in a category that had previously grown slowly. This is proof that our KV not only refreshed the brand but also had a real impact on business results.

At Brandgarden, every KV is a strategic tool that can change people's behavior, and consequently also the sales charts.

A bold creation can change the fate of even a forgotten brand, and we proved that good ideas translate into real business growth.

The beauty industry also plays a significant role in society, influencing, among other things: image and self-confidence, helping people feel more confident and better in their own skin. It is an area that shapes our culture and fashion trends, and even lifestyle every day! Understanding these aspects is very important for effective cosmetic marketing and building a strong position in the beauty industry.

Creating a unique brand identity is extremely important for standing out from the competition.

Managing social media for pharmaceutical and medical companies is a real challenge. Numerous legal regulations and strict rules for advertising medicinal products create tangible risks. Choosing an experienced partner is crucial for a brand’s success in the digital space.

By entrusting us with your brand’s social media, you invest in peace of mind and confidence. For over a decade, we have specialized in digital communication for the health sector. We have executed numerous social media campaigns for OTC medicines, prescription drugs, dietary supplements, and medical devices.

We have successfully managed social media communication for diverse target audiences, creating both product-focused content and educational content. We also have experience in developing creative concepts and executing public health campaigns.

We run social media that speaks a human language — professional, yet empathetic; informative, yet accessible and engaging. We educate, motivate people to take care of their health, and ensure that audiences feel seen and supported. This approach drives long-term engagement and loyalty to the brand.

So let the key question be asked: do you really need to invest in creating a brand's Key Visual?

The answer is: it depends. If you are planning a one-time promotional event, a simple, visually consistent message may be sufficient. But if you are thinking about a longer marketing campaign, building recognition and a consistent brand image – a well-designed Key Visual becomes not only necessary but indeed essential.

At Brandgarden, we have many years of experience working with the pharmaceutical market, among others. We know how to effectively create concepts for OTC, RX, or dietary supplements and medical devices while considering regulatory requirements and the specifics of communication in this industry.

We can design KVs that not only attract attention or build emotions but also comply with the law and standards of the pharmaceutical market. This way, your brand gains a consistent, professional image, and above all, stands out in a crowded communicational environment.


The beauty industry also plays an important role in society, influencing, among other things: image and self-confidence, helping people feel more confident and better in their own skin. It is an area that shapes our culture and fashion trends, and even lifestyle, every day! Understanding these aspects is very important for effective cosmetic marketing and building a strong position in the beauty industry.

Creating a unique brand identity is extremely important for standing out from the competition.

Key Visual in the era of artificial intelligence

We keep up with the times and use modern technologies to ensure our projects are not only creative, but above all effective and tailored to today’s audiences. In our key visual design process, we also incorporate AI tools — a great example of this is our project for Bizky.

Our idea was to generate unusual, medieval-inspired characters placed alongside modern technology. This allowed us to show that a “new era for freelancers” is coming — a new way to handle billing and accounting without the need to set up your own business.

The beauty industry also plays an important role in society, influencing, among other things: image and self-confidence, helping people feel more confident and better in their own skin. It is an area that shapes our culture and fashion trends every day, and even lifestyle! Understanding these aspects is very important for effective cosmetic marketing and building a strong position in the beauty industry.

Creating a unique brand identity is extremely important for standing out from the competition.

We will create a Key Visual that attracts attention
and builds emotions

We will create a Key Visual that attracts attention
and builds emotions

At Brand Garden, designing a Key Visual is much more than creating graphics — it’s a comprehensive process that allows a brand to flourish. We offer the development of a cohesive and unique creative concept that grows from your brand’s values and forms the foundation of all communication.

We create graphics, illustrations, and KV elements that capture attention and evoke emotions, then adapt them for all channels — from print materials and online campaigns to social media and billboards.

Additionally, we help tell your brand’s story through visual storytelling, creating images that speak louder than words and engage audiences at every point of contact with your brand.

Interesting content needs beautiful packaging.
At Brand Garden, we design materials that align with trends, are consistent with the brand's identity, and catch the attention of audiences in their feeds.

When designing, we strategically think about how and where your brand meets its audience. That's why we proactively suggest a variety of social media formats (graphic posts, carousels on Facebook and Instagram, Reels, and short video formats, animations, infographics, stories). This way, your brand's communication doesn't end with a single post, but becomes part of your audience's daily life.

When managing profiles on social media, we ensure visual consistency, aesthetics, and alignment with platforms, trends, and the language of the target group. As a result, each format works towards the same goal: strengthening your image and increasing your community's engagement.

When designing a Key Visual, we always start with the principle that it must be able to “work” independently — be versatile, flexible, and scalable. That’s why we create concepts that perform effectively across various communication channels. They work equally well on social media, websites, print materials, outdoor campaigns, and even in digital campaigns and brand activations.

The cost of a Key Visual depends on several factors, such as project complexity and the scope of its application. It’s best viewed as an investment in a cohesive and strong visual identity that genuinely supports marketing objectives.

This approach ensures that your message remains consistent and recognizable across all media, making the Key Visual a tool that supports every marketing effort — from building awareness, to engaging audiences, to driving sales growth.

As a social media advertising agency, we constantly monitor what’s happening.

We track changes and updates on platforms. It is essential to follow technology, trends (because what would the internet be without viral content?) and trends in the target group in the interest of the client.

Before we start managing profiles on social media, we analyze the client's goals, identify the most promising target groups, and select the appropriate communication channels. The result is a reach strategy tailored to the audience, channels, and budget.

The next step is a creative brainstorming session. We create a brand story and unique content with the audience in mind – posts, videos, reels,
or infographics that will keep the audience engaged longer.

Do you want to entrust us with managing your brand's social media?
Contact us!

When designing a Key Visual, we always start from the assumption that it must be able to work – be transferable, capacious, and flexible. That’s why we create concepts that function effectively across various communication channels. They work well in social media, on websites, in printed materials, as well as in outdoor campaigns, and even in digital campaigns and brand activations.

The price of a key visual depends on many factors, such as project complexity or scope of application. It is worth treating it as an investment in a coherent and strong visual identity that genuinely supports marketing goals.

Thanks to this, your message remains consistent and recognizable, regardless of the medium, and the Key Visual becomes a tool that supports all marketing activities – from building awareness to engaging audiences to increasing sales.


Consistent message on every channel - online as well as offline

Consistent message on every channel - online as well as offline

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Let's talk about your project,
and together we'll find solutions that will help you develop your brand.

Let’s talk about your project — together, we’ll find solutions to help grow your brand.

Fill out a short form, and we’ll get back to you with a collaboration proposal.

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Grow your brand with Brand Garden.

Creating a key visual is a process similar to gardening – it requires time, knowledge, and intuition. Therefore, the price of a key visual depends on the scope of work, the degree of complexity, and the needs of the brand – just like in a garden, different plants require different care. At Brandgarden, we take an individual approach to each brand because we know that each one sprouts from a different seed.

The Key Visual is not a one-time project – it is a tool that has a real impact on the growth and flourishing of your brand. At Brandgarden, we do not design according to templates. We design with the future in mind – yours, your brand's, and its audience.

If you are looking for a partner who can help you sow a strong visual message, take care of its development, and ensure that your brand flourishes – let's talk.

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