The use of techniques such as 3D packaging visualizations or product renderings allows companies to present their products in an attractive and realistic manner, even before they go into production or hit the market. In this article, we will discuss what these technologies are, why they sometimes need to be used, and how they affect the effectiveness of all marketing efforts.
What are product visualizations and 3D renders?
Product visualizations are detailed digital representations of products that greatly help to showcase their appearance, structure, and sometimes functionality. Thanks to 3D technology, manufacturers and marketers can create highly accurate copies of products before they are actually produced. 3D renders are images created based on three-dimensional computer models. They are responsible for the final appearance of the product visualization.
In which fields are they particularly useful?
3D product visualization technology is especially useful in industries that require accurate representation of appearance, such as the automotive industry, consumer electronics, furniture, and cosmetics. Meanwhile, product rendering allows for the presentation of realistic images that can be used in marketing materials, on websites, in e-commerce, or in various product catalogs. Interestingly, studies show that online stores using 3D visualizations of their products experience fewer returns.
Things to know
Customers, by being able to view products from different angles and in full quality, make more informed purchases. Product visualizations can become interactive – customers can rotate products, change packaging colors, or view different variants, which further engages the user and enhances the shopping experience.
Product visualizations and other technologies – here’s why you should utilize them
Do traditional methods of product presentation suffice today to stand out and attract customers' attention? Our experience with clients in the medical field shows that unfortunately, they do not always. Therefore, 3D product visualizations are increasingly becoming the foundation of effective marketing, which not only increases the appeal of the offer but also builds trust and improves brand perception. Why is it worth implementing them?
Precise product presentation – 3D product visualizations ensure exceptional accuracy, which is especially important in the case of medications, where every detail matters.
Time and cost savings – instead of investing in physical prototypes, you can use virtual models and product visualizations, which significantly accelerates the decision-making process and product market introduction.
Credibility and professionalism – products presented as 3D renders evoke greater trust from customers because they are shown in the highest quality, with careful detail reproduction.
Increased sales and trust – 3D packaging visualizations support marketing by influencing the appeal of the offer and building customer trust in the brand.
Thanks to advanced rendering technology, modern 3D product visualizations can be so realistic that many people truly cannot differentiate them from actual product photos. This, in turn, gives companies tremendous opportunities for promotion, without the need to organize costly and logistically demanding photo shoots.
3D Renders – a handful of advantages
Consider that using 3D renders instead of physical prototypes also helps many companies operate more environmentally friendly, reducing the amount of waste generated from producing trial packaging or promotional materials. It is also worth mentioning that pharmaceutical companies are increasingly using 3D visualizations not only – as one might think – solely for presenting finished products but also at the stage of consumer research. A visual representation of how new medications or medical technologies work helps better understand the processes and effects on the human body.
If you care about the success of a marketing campaign, opt for collaboration with an experienced partner. Brand Garden possesses not only advanced technology but also knowledge and experience in pharmaceutical marketing, which allows for precise detail reproduction of the product. By entrusting this task to our specialists, you gain the assurance that the results will meet the highest standards, and the visualizations will fully reflect the quality of your products.
Product visualizations in the medical industry
We realize that in the pharmaceutical and medical industry, trust is fundamental. Every product – from medications to dietary supplements – must be presented in a way that reflects its quality, functionality, and safety. Traditional photos are increasingly insufficient to attract customer attention and stand out in the market. Therefore, pharmaceutical companies are turning to modern solutions such as 3D product visualizations and product renders. These advanced technologies enable the creation of realistic images that not only amaze but also build trust, which is priceless in this industry.
